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New study from Plantronics reveals the importance of voice in business today

November 08, 2010

Harnessing the Power of Voice for Business Today at the Gartner Symposium ITxpo 2010

Plantronics (NYSE: PLT) announces the results of a global study, which reveals the importance and impact of voice in business today at the Gartner Symposium ITxpo 2010 in Cannes, France. Key findings show that most business professionals (81%*) rate time spent talking on the phone as critical to success and productivity at work.

Importance of Voice

As the workspace is evolving beyond the traditional boundaries of the corporate office and the daily routine of 9-5, employees find themselves spending more time working in different locations – such as with customers, at home, hotel lobbies, in the car and at the airport. In the study 90% of workers admitted to spending time working away from the office in other locations. In this new context the power of voice is becoming one of the most vital business assets. Working in acoustically challenging environments and conducting more meetings over the phone means that what we say, how we it say it and being clearly understood is more critical than ever, and the headset is a vital component in this.

Power of Voice

When conducting business over the phone, body language is replaced by tone of voice, which accounts for 87% of communication, with the actual words used only accounting for a mere 13% of total effectiveness. Therefore the tone of voice, together with pace, pause, power and pitch can affect end results and by tuning these, professionals can be more influential and effective during phone conversations. Plantronics’ ‘Speech Impact Masterclass’ maximises a company’s business performance by grooming the power of the voice over the phone.

“Plantronics has played a central role in telephony conversations for nearly 50 years and recognises that the projection of one’s ‘voice signature’ during business conversations and presentations is vital,” says Philip Vanhoutte, Managing Director for EMEA at Plantronics. “Plantronics’ approach to design, acoustic intelligence and multi-phone integration makes it easier than ever to take advantage of the benefits of high impact voice communications in our smarter working lifestyle.”

Global Knowledge, the world’s largest private ICT training provider, understands the power of voice and has recently included Plantronics’ ‘Speech Impact Masterclass’ in its portfolio. The programme features proven audio techniques and methodologies from Tony Crawford, Europe’s leading communication and presentation expert.

“As professionals spend more time working remotely, they have to learn to communicate without the power of face-to-face interaction and body language.” says Tony Crawford, founder of Crawford Communications. “The importance of ‘voice presence’ is not only on the rise, it is proving crucial to the way that today’s most successful companies do business.”

“We are very pleased to be able to offer Plantronics’ Speech Impact Masterclass” says Peter Howell, EMEA Operations Director at Global Knowledge, “We reach on average over 75,000 students a year. The programme will be rolled out across EMEA and with this, we are able to give businesses the tools that will deliver payback to their company in the shape of improved productivity, efficiency and cost savings.”

Global Knowledge and Plantronics will be collaborating to promote the Speech Impact Masterclass programme and will be working together on developing future initiatives.

Philip Vanhoutte, Plantronics’ Managing Director for EMEA will be hosting and moderating a panel discussion on “Voice 2.0 – Harnessing the Power of Voice for Business Today” sharing Unified Communications & Collaboration Best Practice focusing on the new voice capabilities. The panel will feature representatives from BT, Telenor and Crawford Communications. It will take place at the Gartner Symposium ITxpo on Wednesday 10th November 17.15 – 18.00 in the Palais des Festivals, Auditorium A.

*Source: The “How We Work: Communication Trends of Business Professionals” study surveyed more than 1,800 employees in six countries (US, UK, Germany, China, India and Australia) about their communication habits and preferences. All work in medium or large size companies (100+ employees) and identified themselves as knowledge workers (people whose work centers on developing/working primarily with ideas and information) who use a variety of communications technologies to stay in touch with colleagues, partners and clients. The research was conducted in May and June of 2010. The findings reveal that professionals are communicating more today than ever before and are very smart about which tools to use for given situations. The full study can be downloaded today at www.plantronics.com/howwework.

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