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‘WorkSnug Pro’ Now Available Across the Globe for the Mobile Worker Community

April 22, 2010

WorkSnug Pro Supports iPhone 3G, iPod Touch and features the new Plantronics Decibel Meter that Accurately Measures and Reports Noise Levels

WorkSnug and Plantronics today launched WorkSnug Pro, the newest version of WorkSnug’s hugely successful Augmented Reality iPhone app to help the mobile workforce locate the best places to work in major cities across the globe. Originally available in five of the world’s largest cities, WorkSnug Pro now covers more than a dozen cities and crucially, the community of mobile workers can write and submit their own reviews for any mobile workspace across the globe.

WorkSnug’s team of reviewers has been busy pounding the streets, working nomadically, accessing mobile workspaces and uncovering the best. WorkSnug Pro now covers the following cities: London, Barcelona, Madrid, Berlin, Brussels, Paris, New York, San Francisco, Amsterdam, Rotterdam, The Hague, Leiden and Brighton.

WorkSnug Pro is now open to the community of global nomadic workers. WorkSnug are inviting them to support their fellow workers by reviewing their favourite (or not so favourite) cafés, coffee shops, libraries, co-working centres and other working spots in their local area. Users can simply sign up at WorkSnug.com and begin reviewing, with new reviews appearing on the web and in the app within one day.

WorkSnug focus group research and user feedback since launch has revealed that noise is the biggest single barrier to productive mobile work in cities. WorkSnug Pro features the addition of the Plantronics Decibel Meter. Users can now take accurate noise readings in any WorkSnug workspace and send it into the central database. By doing this, WorkSnug are building up a noise-level history to guide workspace decision-making, enabling other WorkSnug users to pick an ideal location that best meets their noise preference.

WorkSnug Pro employs augmented reality, enabling users to hold up their iPhone and view their surroundings, as well as pop-up information that points to the nearest and best potential workspaces. Along with workspace reviews, WorkSnug Pro provides details on WiFi connectivity, power provisions, community feel, noise level, and even the quality of the coffee.

The Growing Mobile Workforce Population

According to research firm IDC, the world’s mobile worker population will pass the one billion mark this year and grow to nearly 1.2 billion people – more than one-third of the world’s total workforce – by 2013. From road warriors on a business trip, to creative professionals who look to their work environment for inspiration, or individuals who work from home needing a change of scenery, WorkSnug Pro will help them identify an array of potential workspaces for consideration.

“As the mobile workforce grows, work is no longer a place we go, but a thing we do. WorkSnug Pro is perfect for anyone who works remotely and is looking to remain productive in a public workspace,” said Richard Leyland, founder of WorkSnug. “The way we work is changing, and we are excited to be an instrumental part of this remote worker revolution.”

“For the past 50 years, Plantronics has helped people work smarter through audio innovations that enable more efficient communications,” said Stuart Bradshaw, EMEA Consumer Marketing Manager at Plantronics. “As workforces become more distributed and remote working more commonplace, Plantronics is committed to developing products, such as the Voyager Pro UC, that empower them to work effectively across all workspaces from the office to the airport. Teaming with WorkSnug is a natural extension of this commitment.”

A Community of Mobile Workers

WorkSnug has reviewed thousands of workspaces around the world for WorkSnug Pro, but the mobile worker community will be the catalyst for enriching the tool with their own reviews. If your city isn’t yet covered, WorkSnug Pro users are encouraged to post their reviews either via the application or at www.worksnug.com, while WorkSnug will continue to conduct its own reviews in the world’s largest cities.

WorkSnug Pro is available now for users of the iPhone 3G, iPhone 3GS and iPod Touch. The augmented reality function is for only available for the iPhone 3GS. For more information about WorkSnug, please visit www.worksnug.com.

About WorkSnug

WorkSnug is a tool that connects mobile workers to the nearest and best places to work in the major cities of the world. WorkSnug’s teams have visited and reviewed thousands of viable workspaces around the world, specifically evaluating WiFi, noise levels, power provision, community feel and other relevant factors in workspaces across the world. WorkSnug is now building the world’s first global community for mobile workers.

WorkSnug was founded in London by Richard Leyland, a futurist and entrepreneur. Leyland is an expert commentator on the future of work and has provided insight into the future for many of the world’s largest technology firms, broadcasters, professional services organizations and others.

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