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Plantronics Appoints Cellnet as Local New Zealand Distributer for its Consumer Product Range

June 22, 2011

Plantronics® (NYSE:PLT) today announced it is bolstering its presence in New Zealand with the appointment of Cellnet as the distributor for its consumer product range including mobile Bluetooth headsets.

The new partnership strengthens Plantronics’ commitment to its consumer retail channel in New Zealand and builds on its existing presence in this market. Distribution through Cellnet will further enable Plantronics to better service its customers across New Zealand.

Graeme Gherbaz, Managing Director of Plantronics, Australia and New Zealand said, “We’re very excited about the partnership as we’ve seen a growing demand for consumer solutions through the channel. Cellnet have strong experience in the retail and telecommunication market and we welcome the company’s strategic focus on consumer retail environments.”

Cellnet is one of Australia and New Zealand’s largest distributor of mobile accessories, flash memory and retail products. Dave Clark, Country Manger of Cellnet NZ said, “We are pleased to be adding Plantronics to our list of partners in New Zealand. The partnership strengthens our existing partnership with Plantronics in Australia and enables us to offer innovative products to the New Zealand market.”

The partnership with Cellnet will be implemented from 1 June, 2011.

About Plantronics

Plantronics is a world leader in personal audio communications for professionals and consumers. From unified communication solutions to Bluetooth headsets, Plantronics delivers unparalleled audio experiences and quality that reflect our nearly 50 years of innovation and customer commitment. Plantronics is used by every company in the Fortune 100 and is the headset of choice for air traffic control, 911 dispatch and the New York Stock Exchange. For more information, please visit www.plantronics.com.au or call +61 3 9326 1653.

About CELLNET

Cellnet is a market leading distributor of telecommunications, flash memory and retail products in Australia and New Zealand. The company is listed on the ASX and employs more than 100 staff in distribution and sales facilities across A/NZ. Cellnet distributes on behalf of some of the world’s leading manufacturers in some of the fastest growing industries

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