NEXT GEN BLUETOOTH® EARBUDS SERVE AS AN INDISPENSABLE COMPANION FOR THOSE ON THE GO
IFA – Plantronics (NYSE: PLT), a pioneer in wearable technology,
today introduced the BackBeat® GO 2 + case, the next generation of the
company’s best-selling wireless stereo earbuds for today’s
always-connected consumer. The BackBeat GO 2 allows users to seamlessly
switch between listening to music, watching videos and taking phone
calls. Delivering the ultimate in versatility and connectivity for the
multi media enthusiast on the go, the BackBeat GO 2 now includes a
stylish charging case that eliminates power issues.
Connecting to smartphones, tablets, and music players with Bluetooth®,
the BackBeat GO 2 + case is an ideal solution for users in any
environment whether immersed in their media, commuting to work, or
living an active lifestyle. It features high quality audio with rich
bass, crisp highs, and natural mid tones, along with providing premium
acoustics in a compact, lightweight design. Plantronics has also
improved the power management with extended listen and talk times and
the introduction of DeepSleepTM hibernation mode to preserve battery
life. The BackBeat Go 2’s sleek, durable, and compact charging and
storage case increases listening and talking time by two full charges
(approximately 10 hours).
Recent research conducted by Plantronics looked at the technology and
working habits of The Connected Generation and found a blurred line
between when work started and ended during a 16-hour period. Just over
half the people asked worked on their laptops when travelling to work,
with 56.3% using this time for resting, listening to music and watching
movies. Over a third used the time for catching up with Social Media and
13% spent travelling time on conference calls.
“Because our lives are a blend of personal and professional
engagements that span the entire day, Plantronics recognizes that
headsets need to be as versatile as we are – ready to dip in and out of
media consumption, phone conversations, and conference calls, ” said
Stuart Bradshaw, Head of Consumer Marketing for Europe & Africa. “The
BackBeat GO 2 + case allows users to easily transition through their
busy day without skipping a beat, losing their charge, or getting
tangled in cords. It’s the indispensable companion for the always-on,
connected professional and media enthusiast.”
The BackBeat GO 2 + case features
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High fidelity audio highlighted by rich bass, crisp highs, and natural
midtones for music, movies and more
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Fully charged portable case provides two additional charges on the go,
tripling the use time of the earbuds alone
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Sweat proof coating with P2i
moisture protection technology that repels sweat, rain or spills
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Lightweight, wireless Bluetooth earbuds with microphone
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Voice prompts to alert the user about charge remaining and what device
is paired
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DeepSleep TM hibernation mode that keeps earbuds charged and ready to
use for up to six months
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Battery status app for iPhone and iPad
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Improved fit with small, medium and large eartips and stabilizers for
personalized comfort and optimum sound quality
PRICING AND AVAILABILITY
The BackBeat GO 2 + case is available in both black and white from 5th
September at authorized Plantronics retailers in Europe. MSRP for the
BackBeat GO 2 + case are €99 or £89. The BackBeat GO 2 is now available
without the case for €89 or £79 from Amazon. For more information,
please visit www.plantronics.com/uk.
