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Plantronics Sets New Standard for Bluetooth Stereo Sound Performance with BackBeat GO 3 Wireless Earbuds

May 22, 2016

High-resolution audio innovation exposes hidden depths and nuances in your favorite music; delivers sound performance comparable to full-sized headphones

Singapore – May 18th, 2016 – Plantronics (NYSE: PLT), a pioneer in audio and wearable technology, today unveiled BackBeat GO 3; wireless stereo earbuds designed from the ground up, and ear out, to provide stunning audio quality and sound performance previously only available with full-sized headphones. BackBeat GO 3 delivers vivid, high-res sound from a small, portable form factor that is as attractive as it is comfortable to wear – setting a new standard for what people should expect from wireless earbuds. BackBeat GO 3 will be available worldwide in May 2016.

“For many people music is an essential part of life; a way to energize, focus, escape and be inspired. With BackBeat GO 3, we’re providing the performance your music deserves,” said Lori Langona, director of consumer marketing, Plantronics. “Cutting the cord no longer means compromising on audio quality. BackBeat GO 3 delivers a groundbreaking audio experience unmatched by anything else in its category, all wirelessly.”

When it comes to music, people simply don’t like to compromise. The vivid, high-resolution audio delivered by BackBeat GO 3 lets users go wireless without losing audio fidelity. Every millimeter of BackBeat GO 3 was designed purposefully – from the custom speaker drivers to the precision tuning of the sound – to deliver a best-in-class listening experience. Six-millimeter drivers in each BackBeat GO 3 earbud results in a wider sound stage and range of frequencies to deliver natural sound and perfectly balanced highs and lows.

In addition, the discreet and stylish BackBeat GO 3 lets people control their music, and their calls, without rummaging around for their phone – skipping tracks, adjusting the volume, activating Siri or Google Now, even taking a call, can all be done with a touch of the inline controls. Designed to seal in sound and block out noise, BackBeat GO 3 includes three different size earbuds to ensure a comfortable, stable fit that stays put on the go, while giving you up to 6.5 hours of listening time on a single charge.

Additional BackBeat GO 3 technologies and benefits include:

            • Vivid, high-resolution audio provided by Plantronics’ custom drivers and proprietary audio codec lets you hear music the way the producer intended, with texture and richness not previously possible from Bluetooth® earbuds.

            • Moisture protection from Plantronics’ exclusive P2i nano-coating, means the music keeps going even in humid conditions, a sprint to make the train, or a light rain.

            • Convenient charging case (available with some models) gives you up to 13 extra hours of listening – two full back-up charges—from its built-in, rechargeable battery.

Plantronics’ Award-Winning BackBeat Family
BackBeat GO 3 is the latest member of the BackBeat family of wireless stereo products from Plantronics. Other BackBeat stereo Bluetooth headphones include the critically-acclaimed BackBeat SENSE smart on-ear wireless headphones with sensor technology, BackBeat PRO over-the-ear wireless headphones, featuring active noise cancellation, and industry-leading listening time of up to 24 hours, and BackBeat FIT, sweat-proof wireless sport headphones, featuring a unique, safety-oriented design and a stable fit regardless of activity level.

Pricing and Availability
BackBeat GO 3 will be available in two styles—Cobalt Black and Copper Grey. The MSRP for BackBeat GO 3 is SGD$169.00, and SGD$219.00 with Charge Case. For more information, please visit http://www.plantronics.com/asia/where-to-buy/

About Plantronics
Plantronics is a global leader in audio communications for businesses and consumers. We have pioneered new trends in audio technology, creating innovative products that allow people to simply communicate. From unified communication to Bluetooth® headsets to gaming solutions, we deliver uncompromising quality, an ideal experience, and extraordinary service. Plantronics is used by every company in the Fortune 100™, as well as 911 dispatch, air traffic control and various mission critical applications for those on the frontline. For more information, please visit http://www.plantronics.com/asia/

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