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Plantronics Unveils Bold New BackBeat FIT Colors at IFA 2016

Media attendees are invited to join Plantronics during IFA ShowStoppers to experience how

BackBeat FIT helps push the limits of even the toughest workouts 

Thursday, September 1, 2016 6:02 pm PDT


Santa Cruz, CA

Plantronics (NYSE: PLT), a pioneer in audio and wearable technology, invites media attendees to visit their exhibit during 2016 IFA ShowStoppers as they debut five bold new colors for their best-selling BackBeat FIT wireless sport headphones. The new colors are designed to help keep the pace with any workout and fitness routine to help achieve new personal bests.

Available in Power Blue, Sport Grey, Core Black, Fit Fuchsia and Stealth Green, these flexible, durable headphones stay comfortably in place and provide up to eight hours of listening time on a single charge. With a waterproof[1] design that meets the IP57 rating plus sweatproof nano-coating, BackBeat FIT helps you push through the toughest parts of your workout with rich, immersive audio and an open eartip design that keeps you aware of your surroundings, while the reflective finish adds nighttime visibility.

Attendees can view the new colors up close and experience the rich, deep sound quality that consumers have come to expect from all Plantronics products. Other BackBeat FIT product features include:

  • Stability and comfort with a flexible neckband design
  • Control your calls and music without changing your pace using the on-ear buttons
  • Power your entire week of workouts with up to eight hours of listening from a single charge, or get through the day’s challenge with a 15-minute quick charge for a full hour of listening
  • Maintain battery charge for up to six months when your headphones are out of range of your devices with DeepSleep hibernation mode
  • Tangle-free workouts with truly wireless Bluetooth® headphones
  • Easy over-the-air firmware updates via the free BackBeat Companion mobile app
  • Voice alerts for remaining play time

Pricing and Availability

New BackBeat FIT colors will be available worldwide beginning fall 2016 for $129.99 MSRP. 


September 1, 2016 6:00pm - 9:00pm


IFA ShowStoppers


South Entrance Hall

Messe Berlin Fairgrounds

About Plantronics
Plantronics is a global leader in audio communications for businesses and consumers. We have pioneered new trends in audio technology, creating innovative products that allow people to simply communicate. From unified communication to Bluetooth® headsets to gaming solutions, we deliver uncompromising quality, an ideal experience, and extraordinary service. Plantronics is used by every company in the Fortune 100™, as well as 911 dispatch, air traffic control and various mission critical applications for those on the frontline. For more information, please visit or call (800) 544-4660.

[1] Waterproof in fresh water up to one meter (3.28 feet) for 30 minutes (IP57). However, Bluetooth® technology does not transmit underwater.

BackBeat and Plantronics are trademarks of Plantronics, Inc. registered in the US and other countries. The Bluetooth trademark is owned by Bluetooth SIG, Inc. and any use of the mark by Plantronics, Inc. is under license. All other trademarks are property of their respective owners. 


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